Social Media Engagement tools are communication platforms where users take action and can respond, engage, interact or communicate directly on social networks, including Facebook, Twitter, blogs, forums, and more. Users provide the login credentials and offer OAuth permissions and can Tweet, comment on a blog post or respond to a question in a forum without leaving the Social Media Engagement platform. These are highly customized dashboards where you can interact real-time and often offer multiple accounts, a shared workspace for many users and the ability to respond in multiple places with one click. Don’t mistake these for Social Media Management tools, which are used to primarily analyze activity . Social Media Engagement tools are beneficial for anyone who wants to save time, stay organized, or especially has multiple accounts to manage.
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