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Showing posts from February, 2012

The Facebook Timeline for PR pros and their brands

When Facebook launched Timeline for personal profiles, social media managers began speculating on when the format would be rolled out for brand pages. We now know that day will likely be this  Wednesday . Is your brand ready for the change?  By most accounts, brand will have three months before they have to adapt to the format, but you should start to see the rollout happen much quicker than that, with some early adopters taking advantage of the format immediately. Facebook premium ads are also expected on Wednesday, and leaked documents  give some in-depth info on what that will mean for your brand.  The first thing that marketers should realize is that Timeline for brands will differ from Timeline for personal pages. Further, brands will need to rethink their Facebook strategy. And with any of the medium’s past iterations, there will be some growing pains.  That said, here are a few points that will help communicators ensure that they’re ready for the launch:  Plan first

Social Media Tools: Tweetdeck #fail

I’ve been at a loss looking for "best" environment that can manage my social media interaction, all under one "roof". I know what you are thinking, its never that easy I know... but i had to try.There are options for pushing/broadcasting messages - Ping.Fm was my first love BUT it lacks the ability to monitor. If you are engaged in social media either as a Dabbler, conversationalist or Brand Management it would serve your interest  to have monitoring module/tool allowing you to watch what others are doing. My inspiration for this post lies squarely on the failure of one such tool, yeeees you guessed it TweetDeck with its constant error messages arrrggghhh. - Sanity now If you share these views feel free to rant. Facebook and Twitter Integration Globally the two-most active social media channels are Twitter and Facebook, so I looked for a way where I can stay in touch with my friends and network, by monitoring conversations and tweeting in real-time. Tw