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Notable Social Media Engagement Tools?

Social Media Engagement  tools are communication platforms where users take action and can respond, engage, interact or communicate directly on social networks, including Facebook, Twitter, blogs, forums, and more.  Users provide the login credentials and offer  OAuth  permissions and can Tweet, comment on a blog post or respond to a question in a forum without leaving the Social Media Engagement platform. These are highly customized dashboards where you can interact real-time and often offer multiple accounts, a shared workspace for many users and the ability to respond in multiple places with one click.  Don’t mistake these for Social Media Management tools, which are used to  primarily analyze activity .  Social Media Engagement tools are beneficial for anyone who wants to save time, stay organized, or especially has multiple accounts to manage.

The Facebook Timeline for PR pros and their brands

When Facebook launched Timeline for personal profiles, social media managers began speculating on when the format would be rolled out for brand pages. We now know that day will likely be this  Wednesday . Is your brand ready for the change?  By most accounts, brand will have three months before they have to adapt to the format, but you should start to see the rollout happen much quicker than that, with some early adopters taking advantage of the format immediately. Facebook premium ads are also expected on Wednesday, and leaked documents  give some in-depth info on what that will mean for your brand.  The first thing that marketers should realize is that Timeline for brands will differ from Timeline for personal pages. Further, brands will need to rethink their Facebook strategy. And with any of the medium’s past iterations, there will be some growing pains.  That said, here are a few points that will help communicators ensure that they’re ready for t...